Social Media is now a ranking signal for Google and other search engine and should be a requirement for all business websites.
Social media refers to online applications and platforms designed to enhance communication, interaction and content sharing, such as social networking and blogging sites. Social marketing refers to the use of these sites to promote companies or products.
Vizion Media uses both functionality native to social media sites and specific paid advertising as part of social marketing plans.
- With the advent of social networking platforms, user-generated content on the web has grown exponentially. We can use content within these sites to promote brand awareness, monitor your reputation, and connect with potential consumers. Entries from social networking sites also appear in search engine results pages, based on their relevance to a particular search query. This provides an additional opportunity for your social marketing via the natural search results section of the SERP.
- In addition, most social media sites include paid advertising, and even the ability for advertisers to deploy targeted ads that match a user’s self-identified interests.