What Is Search?
Search engine marketing, or SEM, is a form of Internet marketing
that seeks (SERPs) through the use of paid placement, contextual
advertising, and paid inclusion. Wikipedia Definition
How to Search:
1. Online user searches for a keyword on a search engine i.e.
Google & Yahoo
2. A search ad appears on top of and to the right of the
organic results
3. The ad is clicked on
4. The searcher is taken to the company website
How PPC Search Works:
1. Every keyword has a “cost-per-click” associated to it. Every
time someone searches for one of your keywords and clicks
on your ad, you are charged that “CPC”.
2. The engines determine your CPC based on numerous
factors (clicks, click thru rate, max bid, competitor)
3. No charge for impressions (Your ad appearing when search
is performed)
Tracking Your Results:
We use the best of breed technology - Google Analytics.
We are trained by Google and have completed the Google
Analytics University Certification.
* Geo, market, demographic-scoping and targeting your
specific market minimizes waste.
* Tracking and activity reports provide peace-of-mind.
Benefits:
1. It is completely free of charge. Although it is a free tool,
it still offers just as much or even more functionalities when
compared to other paying tools.
2. You will know from where your visits come from; a
search engine or another website. This will enable you to
target those ares and boost your visits.
3. Able to identify which pages and links your visitors click
the most. You will be able to know which are the popular
pages and links, and measure whether your optimization
campaign is directing the traffic to the correct pages.
4. Visitor segmentation. With this, you will be able to know
how many new visitors that your search engine
optimization campaign brings to you. You can segment
your analytic result by new/returning visitors, geography
and referral sources.
5. Able to fine tune your website. With this analytic report,
you will be able to fine tune your website, and do new
copywriting on any page that is not converting well. In the
end, it will bring you more quality prospects, and thus
gaining more customers in the near future.
6. You will know which keywords are bringing your website
the most traffic, which keyword results in sales, how to
leverage more visits from top performing keywords.
Request a Free Consultation
Receive a Free Competitor Analysis
Reporting:
We provide weekly and bi-weekly reporting depending on
our clients needs.
We deliver every aspect of how your account performs.
*Impressions
*Clicks
*CTR
*Media Cost
*CPC
*Rank
*Conversion
*Conversion Rate
*ROI
Your reports will contain all media spend & how much each
keyword costs so you know where every dollar is going.
Reports can track every page in your site giving a true
Return On Investment.
We provide:
Unlimited keyword development --
- client sources, proprietary research software and taxonomy
Ad creation
-multiple ad testing and development
Dedicated advertising consultant
- Daily monitoring and management
Day-parting
-- When applicable
Dynamic ads
-- Created with testing
Geo-targeting
Conversion-based optimization
Competitive Analysis
-- Weekly industry analysis
Reporting
-- Weekly / Bi-weekly reporting delivery
Forecasting sales and visits
Landing Page Evaluation
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