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On Tuesday April 21 2015, Google will introduce its widely dreaded mobile-friendly algorithm, a change that will favor sites designed for smartphones by boosting their search rankings.
Google sees the update — which will not affect desktop searches — as a natural response to the way that consumers use their phones today. But businesses are so concerned about the algorithm’s impending impact that the media has dubbed its rollout date “Mobilegeddon.”
And indeed, many will be affected. Forty percent of the Internet’s top sites aren’t considered mobile-friendly by Google’s standards, according to marketing company Portent. However, if you’re in the same boat, there’s no need to pull an all-nighter to get your site in tip-top mobile shape for tomorrow.
It will take a few weeks for Google’s update to be completed, Search Engine Land‘sBarry Schwartz writes. And, unlike some of Google’s other algorithms, this one will update its picture of the Web in real-time. So when you do introduce a live mobile site, Google will recognize it relatively quickly.
Love it or hate it, change is coming, but Google and other resource providers have made an effort to take the guesswork out of going mobile. You can read the company’s guide for building smartphone-friendly websites. And you can also get started with these three tips:
1. Test Your Site
Google has created mobile friendly website test that lets you check if your site is mobile-friendly. Just type in your site’s URL.
The algorithm will make its assessment on a page-by-page basis, meaning that if only part of your site is mobile-optimized, those pages won’t be negatively impacted by the ones that aren’t. “So make sure your most important pages are indexed as mobile friendly sooner than later,” Schwartz advises.
3. Avoid Common Mistakes
4. Contact Us Today For A Solution! Get A Free Mobile Website Design Preview and Discount Today!
What we will do:
- Run and design a free mobile conversion test preview
- Make sure your website is 100% mobile friendly
- Keyword Research and Competitive Analysis
- Optimize your web pages to target your keywords
- Monitor your keyword rankings on Local search
- Report and measure success
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